The Influence Of Creativity And Product Quality On Cake Mold Sales (Case Study Of Umkm Habibi Molds)

Abstract

This study aims to determine the influence of Creativity and Product Quality on the Sales of MSMEs Habibi Mold. This type of research is quantitative. The population of this study is consumers or users of cake molds. The analysis used was a quantitative technique using a saturated sampling technique with a total population of 30 respondents. This research instrument is in the form of a questionnaire. The results of the research instrument test use multiple regression analysis tests, t-tests, and f tests. The results of the analysis showed that Creativity and Product Quality had a significant effect on the sales of printed products with the results of multiple regression analysis tests of Y = 6.427 + 0.509 X1 + 0.331 X2. The results of the Creativity t test obtained the results of t count 4.315 > t table 2.051 meaning ho1 was rejected, and Ha1 was accepted, the product quality t test obtained the result t count 2.286 > t table 2.051 meaning ho2 was rejected and Ha2 was accepted. and the result of the F test of F counting 12,859 > F table 3.34 means Ho3 was rejected and Ha3 was accepted. Based on the results of this data, it can be concluded that Creativity and Product Quality affect the Sales of Printed Habibi MSMEs.